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Upload your images
Drag & drop your product images. The rename formula will be applied to your entire batch.
Rename product images in bulk with SEO-optimised filenames. Build structured names with prefix, base, suffix, sequence and find & replace.
Create SEO-optimised filenames in bulk using a visual formula builder. Prefix, base name, sequence, dimensions and more. Real-time before/after preview for every file.
A filename like DSC_0042.jpg tells Google nothing. A filename like nike-air-max-90-white-side-01.jpg communicates brand, product, colour, angle and sequence.
Drag & drop your product images. The rename formula will be applied to your entire batch.
Add blocks: text, base name, sequence, dimensions, date. Configure each block and set separators.
All renamed images are packaged in a ZIP file ready to upload to your store.
Descriptive filenames improve your visibility in Google Images and provide context signals for product page rankings.
Consistent naming conventions make your product catalogue easier to manage, search and maintain.
Automatically number multiple shots of the same product: product-name-01, product-name-02.
Clean and standardise filenames from suppliers who use camera-generated names like DSC_ or IMG_.
Build your filename formula using any combination of these blocks.
Yes. Google uses filenames as one of many contextual signals to understand image content. It is particularly impactful for Google Images rankings, where descriptive names can significantly increase impressions and clicks.
Always use hyphens (-). Google treats hyphens as word separators, meaning nike-air-max is read as three separate words. Underscores are not treated as separators — nike_air_max is read as one word by Google's crawler.
brand-product-name-colour-angle-sequence.extension. For example: nike-air-max-90-white-side-01.webp. This communicates brand, product, attributes and sequence to both Google and your own file system.
Yes. The rename tool works independently of the other tools. You can rename without converting format or changing any image properties.
Use filenames that include the product name, brand and key attributes like colour and size. Example: adidas-ultraboost-22-black-eu44.webp. Consistency between your product data and image filenames signals quality to Google.
All processing happens 100% inside your browser using the Canvas API. We never upload, store or track your files. Your privacy is safe — unlimited and always protected.
Google reads image filenames to understand what the image depicts — and most e-commerce stores ignore this completely. A filename like DSC_0042.jpg tells Google nothing about the image. A filename like nike-air-max-90-white-lateral-01.jpg communicates brand, product name, colour, view angle, and sequence — all in one string.
This matters because Google uses multiple contextual signals to rank images in Google Images and to understand the content of your product pages. Descriptive filenames are a free, easy win that most of your competitors are ignoring.
The best product image filenames follow a consistent, keyword-rich structure. Here's a proven formula that works for any e-commerce store:
Start with your brand name or product category. Keep it short and relevant. Examples: nike-, running-shoes-, leather-bags-, 2026-collection-
The specific product name, including model number, colour and key attributes. Use the same keywords your customers search for. Examples: air-max-90-white, leather-wallet-brown-slim, ceramic-mug-400ml
For products with multiple photos, indicate the angle or view. This helps both Google and your team understand what each image shows. Examples: -front, -back, -detail, -lifestyle, -packaging
Add a padded number to maintain order when multiple images exist for the same product. Use two-digit padding (01, 02...) so files sort correctly in all operating systems.
Result: nike-air-max-90-white-front-01.jpg — clear, keyword-rich, and perfectly SEO-optimised.
imgflow's rename tool automatically applies all these rules: lowercase, hyphen separators, accent removal, and space handling — all configurable in the Case & Cleanup section.
Cameras generate filenames like DSC_0042.jpg, IMG_4521.jpg or DCIM_0001.jpg. These are meaningless for SEO and make your file library impossible to navigate. imgflow's Find & Replace feature lets you clean these up in seconds:
Find: DSC_ Replace with: (empty) — removes the camera prefix from all filenames in your batch.
Find: IMG Replace with: nike-air-max-90 — replaces the generic camera name with your product reference.
Stack multiple Find & Replace rules in sequence. Each rule is applied in order, giving you complete control over the final filename.
adidas-ultraboost-22-black-uk10.jpg. This consistency across your product data and image assets signals quality to Google.